2026 Phobruary
Phobruary 2026: A Celebration of Culture, Cuisine, and Community
Hosted by VIA Community Development Corporation
Every February, VIA Community Development Corporation (VIA CDC) hosts Phobruary, a month-long celebration of food and culture that draws hundreds of visitors to Milwaukee’s near South Side—specifically the Silver City neighborhood along National Avenue.
The event spotlights family-owned Southeast Asian restaurants that serve pho, the traditional Vietnamese noodle soup, through a special discounted promotion. Each participating restaurant offers their own unique take on this beloved dish, inviting neighbors and visitors alike to explore new flavors while supporting small businesses.
Since its launch in 2012, Phobruary has become both a culinary tradition and a cornerstone of VIA’s business promotion strategy—showcasing Silver City’s National Avenue as a destination for dining, entrepreneurship, and cultural diversity.
2026 Phobruary Participants
Vientiane Noodle Shop
3422 W National Avenue
Tuesday–Friday | Dine-in only
10:00 AM – 8:30 PM
Small Beef or Meatball Pho Bowl – $8
Thai-Barbq Restaurant
3417 W National Avenue
Monday–Friday | Dine-in only
11:00 AM – 5:00 PM
Small Steak Pho Bowl – $8
3 Egg Rolls – $7
6 Crab Rangoons – $7
Small Chicken Fried Rice – $7
Phobruary Giveaways
Beginning on Monday, February 2, and running throughout the month of February, VIA CDC will host giveaways for restaurant-goers. Customers will have the chance to win a $25 gift card to one of the participating restaurants (6 winners total).
To enter, scan the QR code at your table.
Sponsorship Opportunities
Help expand Phobruary’s reach and impact through event sponsorships that directly support marketing, restaurant stipends, and bilingual promotional materials.
Sponsorship packages include:
- Recognition on VIA’s event website, social media, and printed materials
- Logo placement in press releases and media features
- And more! (Check out the sponsorship menu for more information)
Contact Information
For sponsorship inquiries or partnership opportunities:
Lisa King, Deputy Director
lisa.king@viacdc.org
For more information about Phobruary:
Brisa Van Galen, Economic Development Manager
brisa@viacdc.org
414-409-8832
Thank you to our sponsors for making this event possible.
