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X-ORIGINAL-URL:https://viacdc.org/
X-WR-CALNAME:VIA CDC
X-WR-CALDESC:Connecting People, Strengthening Places
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BEGIN:VEVENT
CLASS:PUBLIC
UID:MEC-66cf21351023f60e092be950584699cb@viacdc.org
DTSTART:20260202T140000Z
DTEND:20260301T000000Z
DTSTAMP:20251204T192800Z
CREATED:20251204
LAST-MODIFIED:20260126
PRIORITY:5
SEQUENCE:6
TRANSP:OPAQUE
SUMMARY:2026 Phobruary
DESCRIPTION:Phobruary 2026: A Celebration of Culture, Cuisine, and Community\nHosted by VIA Community Development Corporation\nEvery February, VIA Community Development Corporation (VIA CDC) hosts Phobruary, a month-long celebration of food and culture that draws hundreds of visitors to Milwaukee’s near South Side—specifically the Silver City neighborhood along National Avenue.\nThe event spotlights family-owned Southeast Asian restaurants that serve pho, the traditional Vietnamese noodle soup, through a special discounted promotion. Each participating restaurant offers their own unique take on this beloved dish, inviting neighbors and visitors alike to explore new flavors while supporting small businesses.\nSince its launch in 2012, Phobruary has become both a culinary tradition and a cornerstone of VIA’s business promotion strategy—showcasing Silver City’s National Avenue as a destination for dining, entrepreneurship, and cultural diversity.\n\n2026 Phobruary Participants\nVientiane Noodle Shop\n3422 W National Avenue\nTuesday–Friday | Dine-in only\n10:00 AM – 8:30 PM\nSmall Beef or Meatball Pho Bowl – $8\nThai-Barbq Restaurant\n3417 W National Avenue\nMonday–Friday | Dine-in only\n11:00 AM – 5:00 PM\nSmall Steak Pho Bowl – $8\n3 Egg Rolls – $7\n6 Crab Rangoons – $7\nSmall Chicken Fried Rice – $7\n\nPhobruary Giveaways\nBeginning on Monday, February 2, and running throughout the month of February, VIA CDC will host giveaways for restaurant-goers. Customers will have the chance to win a $25 gift card to one of the participating restaurants (6 winners total).\nTo enter, scan the QR code at your table.\n\nSponsorship Opportunities\nHelp expand Phobruary’s reach and impact through event sponsorships that directly support marketing, restaurant stipends, and bilingual promotional materials.\nSponsorship packages include:\n\nRecognition on VIA’s event website, social media, and printed materials\nLogo placement in press releases and media features\nAnd more! (Check out the sponsorship menu for more information ( https://drive.google.com/file/d/1F8z9aaOkZNMW18D2jPTse4xxevZgAl0O/view ))\n\n\nContact Information\nFor sponsorship inquiries or partnership opportunities:Lisa King, Deputy Directorlisa.king@viacdc.org\nFor more information about Phobruary:Brisa Van Galen, Economic Development Managerbrisa@viacdc.org414-409-8832\n\nThank you to our sponsors for making this event possible.\n                  \n
URL:https://viacdc.org/events/2026-phobruary/
CATEGORIES:Food
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